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AdvanceLaw was founded by a group of general counsel who wanted to make the legal market better for everyone.

Participating GCs and their teams share lawyer performance information through a confidential mechanism, and this feedback allows our staff to find the best lawyer for each matter.

AdvanceLaw benefits in-house teams by building relationships with trusted outside counsel, and it benefits outside counsel by rewarding them for doing great work. We have grown to offer full outside counsel management services to select clients, relying on decades of staff experience and a trove of lawyer performance data, and we have grown to include the GCs of 300 leading companies.